Coming to terms with our "new normal" your online presence will be more important than ever. Social distancing means people have more time to browse online. Capturing an audience is important to your brands success. Your messaging needs to stand out, capture your audience and translate to leads. We don't know what the days + months ahead are going to look like but we can pivot to a new way of doing business today.

Once a week is a good rule of thumb to keep your audience engaged. You can post up to 10 times a week, your audience will be overwhelmed if you post more that 2-3 times a day. Make sure your photos are of good quality and your messaging is engaging.

If connections are what you are looking for, then yes, LinkedIn is important. It hosts over 600 million professionals profiles which could equate to an unlimited amount to network connections. Be savy when posting to LinkedIn, your articles should be current and concise, LinkedIn has an articulate and engaged audience.